The X-Factor Live Final VIP Experience
Sponsored by Just Eat and hosted at the Wembley Hilton and SSE Arena, London.
Partnering with Syco, Fremantle was the primary stakeholder and organiser of the pre and post live show VIP experience for 1,600 guests split across two nights, including arena side seats. As an internationally recognised brand, we were asked to create a VIP experience that embraced the glitz and excitement generated by the show, and to give invited guests a night they wouldn’t forget. This project also included management of the seating plan in the SSE arena, registration and ticket distribution/ collection for all VIPs.
As VP of Events, my team created an outdoor food festival environment in line with the Just Eat brand with a party atmosphere. This included branded activations and interactive areas to replicate the experience of being a contestant backstage, with live performances by the finalists and winner Dalton Harris.
